WITHOUT DATA, YOUR BUSINESS IS IN THE DARK.
THE OWL STUDIO HAS NIGHT VISION.
To the trained eye, numbers tell stories. Be it science or magic, data is the wind on which the wings of successful business soar. I started The Owl Studio because I wanted to share with my clients the insights that their digital data offers, freely, once properly processed and visualized. But what good is insight without action? I can translate your brand’s numeric trends into logical stories, providing clear, comprehensive recommendations for your business. From data analysis to wireframing, UX & usability to training, The Owl Studio has a passion for digital at its core, and its keen eyes are fixed on your online ecosystem.
SERVICES & PRODUCTS
I allow my clients a panoramic view of their business. By truly understanding user journeys and behaviors online, meaningful and actionable recommendations are on the agenda. They even come in the form of beautiful reports.
Satisfied website visitors, means a happy client. Understanding trends and online psychology can determine the success or failure of any website. I trust a well-established, digital-user behavior model, which promotes a better Internet for everyone.
INFORMATION ARCHITECTURE & WIREFRAMINGWhether new website or rebuild, Information Architecture & Wireframing are extremely important parts of the web development process. I collaborate with key stakeholders, as well as developers and designers, and together, we create beautiful websites that work well. Really well.
Having ideas is great, but getting a project out of the woods takes a lot of effort and coordination. On top of Wireframing services, I facilitate the process, from briefing to sign-off, driving collaboration between design, SEO, content, analytics and development —with finesse, if I may add.
Numbers offer so much more than just percentages and ratios. They’re insightful and exciting. Numbers offer opportunities for optimization. You just need to see the right metrics in the right way. That’s where I come in.
Sometimes, one just needs to turn one’s head 180-degrees and see what everyone else is up to. Findings, in-or-out of category, are beneficial to ensure your product remains appealing in the digital space. My competitive comparison model has delivered every time without fail.
WEB ANALYTICS IMPLEMENTATIONSOnly a well-implemented analytics platform will enable your business to collect meaningful data. Collaboration with key stakeholders as well as tech teams is how I make this happen. Google Analytics? Sure. SiteCatalyst? I’ve got you covered.
If it weren’t for the remarkable people I’ve met on my journey, I wouldn't be where I am now. The Owl Studio believes in developing talent and is committed to sharing the digital love. Junior, intern or specialist looking for data skills? Drop me a line.
Angama Mara is a new safari lodge overlooking Kenya’s Maasai Mara, which opened in June 2015.
As part of a mixed team of specialist freelancers, The Owl Studio was appointed for User Behavior Research, Information Architecture & Wireframing, Google Analytics Measurement & Project Management.
Besides delivering on all of the above in a timely and professional fashion, Anne also ensured that my review time was valuably spent, and together we had several productive brain-storming sessions.
As an experienced perfectionist with a logical mind and a pragmatic approach, Anne is a key component of our broader team, and I would have no hesitation in recommending her services.
We realised we needed to redesign our reporting dashboards to enable our clients to generate key business insights especially in the paid media space.
Anne came highly recommended and delivered beyond our expectations. She was knowledgeable, organised and great to work with - she truly has been instrumental in taking Brandtribe to the next level.
Anne has managed several Adobe SiteCatalyst web analytics implementations for our key client, Mercedes-Benz. The tool requires a high level of understanding and skill to best match website tracking events with our client’s business requirements. In addition, Anne has supported the team with the creation of numerous campaign KPI frameworks and data visualisation projects.
Anne is a highly valuable member of our team; delivering her outputs on deadline and to perfection. She manages her time exceptionally well and always makes herself available to assist wherever she can.
THE OWL STUDIO OATH
Yes, my commitment to perfection means sometimes I may opt for a slightly longer route, but only to ensure that the destination is as rewarding as it can possibly be—a worthwhile investment.
USABILITY & UX
DATA ANALYSIS (QUALITATIVE & QUANTITATIVE)
A LITTLE BIT ABOUT ANNE
On a professional note, my name is Anne Scharlow. I’m the founder and managing director of The Owl Studio. I’m a German living in South Africa, a life choice that has been more rewarding than I ever could’ve wished for. During the course of my career, my professional interest shifted towards a passion for data. I hold an Under-Graduate Degree in Finance and an Honor’s degree in International Business & Marketing from the University of Applied Sciences in Würzburg, Germany. With a background in numbers, stats and brands, my interests soon entered the digital marketing playground, and they’ve been cavorting there ever since. If I had to think of a catch-all term to describe my profession, I’d call it a Digital Data Devotee.
On a more personal note, my time spent in agencies has been an awesome experience. But at some stage in my life, I realised that my output is at its best when I practice a little thing I like to call work/life balance. Being German has always stood for 100% precision and quality—something that is often idealistic in the profit-driven agency world. Running my own business allows me the freedom and stretch-room to work within my own set of parameters. It’s been an enlightening journey. I’ve learnt to pick clients I truly believe in. I’ve learnt to prioritize the bigger picture over politics. And, perhaps most importantly, I’ve learnt to take time to do what feeds my soul and makes me happy.
I LOVE TO LISTEN.LET'S CHAT.
THE OWL & FRIENDS
"Life is short, break the rules, forgive quickly, kiss slowly, love truly, laugh uncontrollably, and never regret anything that made you smile. Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover." - Mark Twain
" ... "
Go outside - think upside down!
Less content plans; more contentment plans.
Phone: +27 (0)82 060 5209
WHERE TO MEET
I’m Cape Town based, however, I’m available to meet wherever is suitable for you. Provided they have good coffee or awesome juices!